See your brands through your customers eyes

Brand identity and how they are perceived by customers are reviewed by this Harvard Review Article.

Find out more: http://hbr.org/2001/06/see-your-brands-through-your-customers-eyes/ar/1

Blink Factor: what does your identity communicate?

Rotterdam School of Management recent study of a 100 of fortune 500 companies identified that logos that were more symmetrical reinforced a perception of an organization that was more ethical and socially responsible. For more information: research